The primary logo refers to your main logo design that represents your brand values and message, this logo will be the one you most use to represent your brand, and the other different logo variations will be rearrangements from this one.


Usually, the primary logo is the most complete and complex logo depending on the style chosen, primary logo can contain the symbol, brand name, tagline, and date of establishment.

Placement: Most applications will use the primary logo like website, print files, and stationery as it’s your brand’s main logo.


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