The Weekly SEO – Issue 191: Improving e-commerce category pages – Sep 12th 2022

Comment

Hi there πŸ‘‹,

Google has officially completed the rollout of the helpful content update…and there has been slightly more activity. Have you noticed anything? (I’ve still seen nothing across my sites).

Okay…my Post of the Week is very, very good. Sam Underwood has put a ton of effort into a new guide on the Ahrefs blog: 11 ways to improve e-commerce category pages for SEO. What I love about this one is that it includes references from the likes of John Mueller and Ryan Levering, as well as his own case studies which validates what he’s saying.

A resource I’m sure everyone will continue to reference when they work on e-commerce sites. πŸ”₯

Until next week!

Andrew Charlton

Post of the Week

11 Ways to Improve E-commerce Category Pages for SEO

ahrefs.com

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News

Helpful content update complete

The rollout of the helpful content update was complete as of September 9, 2022.

google.com

Tech

Analyze SERP Backlink Profiles in Bulk for SEO Using Python

This is such a cool tutorial by Greg Bernhardt! He shows you how to write a Python script to scrape SERPs for a given keyword and analyse the top X sites to find many Insights including:

  • ahrefs URL rank
  • Backlinks count
  • Referring domain count
    -Top anchor text count by backlinks
  • Top anchor text count by referring domain
  • % where a query one-gram is in an anchor text
  • Average ahrefs link rank of backlinks

importsem.com

Processes & Frameworks

How We Increased Traffic 110% By Reducing Content Cannibalization

You probably use keyword clustering to create new content, but how about to help reduce cannibalization? This excellent guide and case study from Andy Chadwick shows you how! πŸ’‘

keywordinsights.ai

How to make an SEO strategy

Tom Critchlow applying the learnings from the fantastic book: Good Strategy, Bad Strategy to describe how to build out SEO strategies. Great stuff! πŸ”₯

seomba.com

Infinite Scrolling: When to Use It, When to Avoid It

Solid guide on the user and SEO implications of infinite scrolling by Tim Neusesse πŸ™Œ

nngroup.com

Why SEO Documentation Fails

Another smash hit from Adam Gent on why SEO documentation can fail, and the benefits of shared understanding. Lots of examples and practical advice as always!

theseosprint.com

Tools

Free SEO Content Audit Template

An awesome free SEO content audit template by Mike Ginley πŸ‘πŸ‘

mikeginley.com

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