Brillance Diamonds & Engagement Rings Review

The Selection

From simple, understated rings to stunning pieces of glistening jewelry, the collection at Brilliance Diamonds is diverse. An impressive variety of designs is available through the site, including solitaire rings, side stone rings, halo rings, three stone rings, antique rings, and gemstone rings. And of course, bridal sets. 

The website also allows customers to design their own engagement rings. You can submit pictures or drawings of your desired style, and provide information about your desired metal and center stone shape, as well as any other notes you may have about the ring’s design.

A brand representative will contact you to narrow down your design choices before sending you a sample of what the ring will look like; the ring can only be viewed after a deposit has been made. It claims that customers can create their own versions of designer rings at a fraction of the price using this custom ring service.

We encourage taking a look at Astor by Blue Nile, Whiteflash A CUT ABOVE, and James Allen True Hearts –  with our premium vendors, customers are guaranteed diamonds with superior cut quality and spectacular ring settings.

The Experience



With only one store in Florida which is unfamiliar to us, and not particularly impressive from the outside, we’re going to focus entirely on their online efforts and experience. Alternatively, if you’re local, you can tour the workshop and see the process for yourself which isn’t something you get to do every day. 

The user experience when navigating the Brillance Diamonds site is certainly pleasant and we can’t fault it there. You can seamlessly secure an engagement ring from start to finish without needing the assistance of an expert at all. That’s if you know your diamonds, of course. 

If you do wish to have a little more guidance and insight during your purchase, help is clearly signposted throughout the site, alongside their simple live chat functionality for quick responses. 

As we mentioned earlier, we spoke with a real representative to find out more about Brilliance’s history and mission – not something you can say for many jewelers who have migrated online and rely on automated chatbots and physical presence in stores to do the selling. 

If you do wish to speak to somebody directly, their call line is operational 24 hours a day Sunday to Thursday with adjusted hours Friday and Saturday that are still reasonable.

For all orders, including international orders, Brilliance offers free express shipping. Most shipments are shipped via FedEx, UPS or USPS Priority Mail with full insurance. Fast delivery is an obvious plus for Brilliance. Yet, as I noted above, there are often significant delays before the delivery process starts with limited transparency on in-stock diamonds. 

Free overnight shipping isn’t so valuable after a week or more of delays, but more so a necessity. For international orders, Brilliance only ships orders of $500 or more. If you plan to order internationally, you should contact Brilliance first to learn about the delivery options available in your country.

Nigel Haworth

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